Effective Date: August 25, 2026

Lauren O'Brien & Co., affiliated with Leading Edge Real Estate ("Lauren O'Brien & Co.," "we," "us," or "our"), respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, real estate services, email communications, SMS/text messaging program, and other interactions with us.

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Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Name

• Email address

• Mobile or other telephone number

• Mailing or property address

• Real estate and property preferences

• Information related to buying, selling, or renting real estate

• Information submitted through website forms, property inquiries, open house registrations, or other communications

• Email and SMS communication preferences and engagement information

We may also collect certain technical information when you use our website, such as browser, device, and website usage information, through cookies and similar technologies.

 

How We Use Your Information

We may use the information we collect to:

• Respond to inquiries and provide requested real estate information or services

• Communicate regarding properties, listings, appointments, open houses, and real estate transactions

• Provide real estate market information and updates

• Send email newsletters or marketing communications when permitted

• Send SMS/text messages when you have provided the appropriate consent

• Maintain and improve our website, communications, and services

• Comply with applicable legal and regulatory requirements

 

SMS/Text Messaging

If you provide your mobile phone number and expressly consent to receive SMS/text messages from Lauren O'Brien & Co., we may send you real estate-related communications, including property information, new listing and market updates, open house or event information, appointment reminders, and other informational or marketing communications.

Consent to receive marketing text messages is not a condition of purchasing or using any goods or services.

Message frequency may vary. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP. For assistance, reply HELP or contact us using the information below.

We do not sell or rent mobile phone numbers or SMS consent information to third parties for their own marketing purposes.

 

Sharing of Information

We do not sell your personal information.

We may share information with trusted service providers that assist us in operating our website, managing communications, providing real estate services, or conducting our business. These providers may include website hosting, email, SMS, customer relationship management, analytics, and other technology service providers.

We use Mailchimp, an Intuit service, to assist with certain email and SMS communications. Information provided to Mailchimp is processed in connection with those services. You can learn more about Mailchimp's privacy practices through its Global Privacy Statement.

We may also disclose information when required by law, to comply with legal proceedings, to protect our rights or the rights and safety of others, or with your authorization.

Mobile data will not be shared with third parties.​

 

Data Security

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, use, alteration, or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

 

Your Choices and Rights

You may request that we update or correct personal information we maintain about you or ask us to delete information where appropriate.

You may unsubscribe from marketing emails by using the unsubscribe link contained in those emails.

You may withdraw consent to receive marketing SMS messages at any time by replying STOP.

To make a privacy-related request, contact us using the information below.

 

Third-Party Websites

Our website may contain links to third-party websites or services that we do not operate or control. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies.

 

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The current version will be posted on our website with the applicable effective date.

 

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Lauren O'Brien & Co.
Affiliated with Leading Edge Real Estate
248 Main Street
Reading, MA 01867

Phone: 978-317-3385
Email: Laurenobrien4599@gmail.com